Alexandra Owen Identity Refresh.
Revisiting the past.
I was asked to update the Identity for Alexandra Owen a fashion label I used to work for as Brand Manager. A designer known for her 'forensic tailoring' and luxurious style, Alexandra exudes a quiet confidence and sophistication in her work.
We talked about the Art Deco style and the feeling of effortless luxury that this era evokes. This is what I tried to capture. without it feeling like a simple 1920's copy. So the feeling is at once contemporary with a definite nod to a former golden age.
Bariol Regular is used as the body text.
- Brand Refesh
- Art Direction