James Whitta Identity
Sometimes the most difficult client is yourself.
When you don't have any constraints it can become hard to pick a clear direction. I wanted to imbue the brand with a sense of the crafted or the honed. I always start with pencil and paper so it made sense that this become part of the brand. I took a series of photographs cataloging my sketch book and studio space and used these as a start point.
The images were successful in capturing that sense of craftsmanship so it became necessary to juxtapose this with tightly controlled typography. And what is a clearer contrast to soft colour imagery but crisp black and white.
The font Titillium has a contemporary, honed feel which captured the tone perfectly. It is also available as a google websafe font.
Let me know what you think.
- Identity Design
- Art Direction
- Print Management