James Whitta Identity

Sometimes the most difficult client is yourself.

When you don't have any constraints it can become hard to pick a clear direction. I wanted to imbue the brand with a sense of the crafted or the honed. I always start with pencil and paper so it made sense that this become part of the brand. I took a series of photographs cataloging my sketch book and studio space and used these as a start point. 

The images were successful in capturing that sense of craftsmanship so it became necessary to juxtapose this with tightly controlled typography. And what is a clearer contrast to soft colour imagery but crisp black and white.  

The font Titillium has a contemporary, honed feel which captured the tone perfectly. It is also available as a google websafe font.  

I created the brand mark myself and the logotype font is Sahara from Uppertype font foundry. 

Let me know what you think. 

JW. 

  • Identity Design
  • Art Direction
  • Photography
  • Print Management
  • Website
JW_Super_Identity_4.jpg
JW_Super_Identity_1.jpg
JW_Super_Identity_2.jpg
JW_Super_Identity_3.jpg
Iterative sketches for Brandmark

Iterative sketches for Brandmark

Logotype and Brandmark

Logotype and Brandmark

Alternate Brandmark

Alternate Brandmark

Constructing the Logotype

Constructing the Logotype