Alexandra Owen Brand.
Alexandra Owen was established in 2005. The label was born out of a desire to create garments that are sculptural, technically innovative and timeless. The brand had an extensive wholesale network as well as retail.
The label was positioned at the luxury end of the market commanding a high price-point and excellent quality of product.
As Brand Manager I was responsible for all brand communications. The target audience was three-fold. Wholesale customers, retail customers and attracting new customers to the brand. These audiences demanded a wide array of collateral; from lookbooks and sales sheets to website development and print advertising.