Alexandra Owen Identity Refresh.

Revisiting the past.

I was asked to update the Identity for Alexandra Owen a fashion label I used to work for as Brand Manager.  A designer known for her 'forensic tailoring' and luxurious style, Alexandra exudes a quiet confidence and sophistication in her work. 

We talked about the Art Deco style and the feeling of effortless luxury that this era evokes. This is what I tried to capture. without it feeling like a simple 1920's copy. So the feeling is at once contemporary with a definite nod to a former golden age.

I created a custom font for the logotype based on Atipus' very excellent Bariol Light.  

Bariol Regular is used as the body text. 

  • Brand Refesh
  • Art Direction
  • Website
Custom Logotype

Custom Logotype