ALEXANDRA OWEN STORE no. 2

THE BRAND

Alexandra Owen was established in 2005. The label was born out of a desire to create garments that are sculptural, technically innovative and timeless. The brand had an extensive wholesale network as well as retail.

The label was positioned at the luxury end of the market commanding a high price-point and excellent quality of product. We felt it was crucial that the space reinforce the message of understated luxury.

THE BRIEF

Alexandra's second store was twice the size of the first to accommodate at larger collection and accessories and more changing rooms. The customers comfort was the primary concern.

THE SOLUTION

We embraced the challenge of the large space placing a large central counter which can be accessed from for sides, inviting the customers to use the space at their leisure. By not prescribing a singular way of using the space our intention was to give ownership of the space to the customer.